Lee added she hopes this new feature increases ridership and compels non-riders into using public transportation.Īs it stands today, North Texas roads will not have enough capacity for future development, as the region is expected to add 4 million people over the next 20 years, Lee said. “So, I think anything we could do to help push that forward is in all of our best interests.” “As a world, we need more people to use public transportation if we want to get out of this climate crisis,” he said. Vik Hansen explained that Spare’s software also decides whether the GoLink trip gets assigned to Uber or another provider that is more wheelchair accessible, should the rider require one. The update could also improve mobility options for people who don’t have the Uber app on their phones, she noted.Ĭanada-based Spare Labs also played a role in making the integration possible by providing the technology and serving as the “glue” between DART and Uber, said CEO Kristoffer Vik Hansen. “We work towards trying to reduce that personal car ownership, and so partnering with transit agencies fits really well into our strategies.” “Essentially, we want to help improve mobility options for folks in the community, regardless of their ZIP code,” Shepherd said. It can range from shuttles, vans and buses, according to New York City-based transport company Via Transportation. The redesign also aligns with the ridesharing platform’s mission, said Jen Shepherd, Global Head of Uber Transit, who added that she sees DART as an “innovator in the microtransit space.” Microtransit is a flexible, tech-enabled form of public transit that falls somewhere between scheduled routes and ride-hailing technology. is really more about how seamless it is for our users to access Uber as one of their options,” she said.

But this new arrangement transforms the GoPass app into a “one-stop shop” and minimizes the confusion that comes with toggling between the two apps, Lee added.

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